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Top 13 Best WordPress Analytics Plugins in 2021

Are you looking for the most effective WordPress analytics plugins? There’s no need to look any further. Are you interested in discovering whether there are any Google Analytics alternatives that you should consider?

In order to operate a successful online company website, you need an analytics system that will help you in collecting website data and delivering actionable insights. Now that the guesswork has been removed, you can start making data-driven choices that will help your business develop faster.

The fact that Google Analytics is the most commonly used website tracking solution available is likely already well known to you; nevertheless, there are a number of alternative solutions available that take a different approach to website monitoring than Google Analytics.

In this post, we’ll go through the top analytics tools for WordPress websites.

MonsterInsights (http://monsterinsights.com/)

It has more than one million active instals and is the most popular Google Analytics plugin for WordPress. Connecting Google Analytics to WordPress is made extremely easy with MonsterInsights, and the plugin also comes loaded with a host of helpful tracking capabilities.

Aside from tracking almost every user interaction on your website, such as forms submitted and purchases made through an online store or file downloads from a website, the default Google Analytics configuration does not allow you to take full advantage of the tracking capabilities of Google Analytics.

For example, if you want to monitor an onsite event, such as form submissions, you’ll either need to integrate custom event tracking code into your website or create a Google Analytics goal for each form you get. Although you may be a professional developer or an Analytics specialist, this may be tiresome and time-consuming, particularly if you are unfamiliar with the tools and processes involved.

In a matter of minutes and without touching a single line of code on your website or application, you can activate different tracking capabilities with MonsterInsights. While the performance of your site may be seen quickly and simply from inside your WordPress dashboard, it is not necessary to first log into your Google Analytics login.

It is possible to get a free copy of the light version of the plugin from the WordPress plugin repository, which is managed by Automattic.

The pricing of a single site licence starts at $99.50 and goes up from there as the number of sites grows.

Would you like to start off with the free version instead of the paid version? Take a look at MonsterInsights Lite, which is a free version of the software.

ExactMetrics (exactmetrics.com)

It was originally known as Google Analytics Dashboard for WP and is another popular Google Analytics WordPress plugin created by ExactMetrics, which was formerly known as Google Analytics Dashboard for WP. It enables you to get the information from your website directly from the WordPress administrative area.

The Google Analytics plugin for WordPress also includes a number of other capabilities, such as affiliate link tracking, demographic reporting, file tracking, event monitoring, and improved link attribution, among others. This Google Analytics plugin for WordPress provides real-time statistics and visually appealing reports that can be accessed directly from your WordPress administration area.

One of the most important benefits is the fact that ExactMetrics is a free tool with a huge user base that is available to anybody who wants it.

Google Analytics is the third option.

Currently accessible website analytics solutions, Google Analytics is, without a question, the most commonly utilised of these solutions. For free, you can create a Google Analytics account, and you can use that account to monitor numerous websites using a single sign-in and password.

For example, Google Analytics will give you with information on how many people are visiting your website, where these people are coming from, and how long they are spending on your website, among other useful pieces of information. Monitoring links, tracking user interaction, and conducting A/B testing are all tools that are accessible to you while developing your website.

As you may have guessed, a number of the plugins on this list need that you have a Google Analytics account in order to function. However, Google Analytics may be tough to understand, especially for novices who are unfamiliar with the programme. Therefore, we suggest that you link Google Analytics with a plugin such as MonsterInsights in order to get reports that are simple to comprehend.

You must also create a separate account with Google Analytics in order to get access to your data, which is a must. If you link Google Analytics and MonsterInsights, you will be able to see all of your data from your WordPress dashboard, eliminating the need to move between two separate accounts.

Heap

A Google Analytics competitor, Heap, enables you to monitor every event that happens on your website or mobile application in real time, much like Google Analytics. Heap, for example, monitors online activity such as clicks, form submissions, and other activities without needing you to do any actions. It is not necessary to configure Heap to monitor every touch, swipe, tap, or any other gesture-generated event on mobile devices.

While there are some similarities between Heap and Google Analytics, the most important difference is that Heap is focused on automated events monitoring, while Google Analytics can only track page visits automatically in its default setup. When using Heap, it is very easy to monitor individual users, even when tracking happens across several devices and cookies.

When you use Heap’s Event Visualizer, you can quickly and simply build up conversion funnels and conduct segmentation analysis without the need to know any programming language.

Heap will simplify the process of tracking the performance of your website or iOS app, as well as performing conversion funnels and segmentation analysis, easy and clear.

There are major limitations to the free edition of Heap, including the ability to monitor just 5000 sessions each month, which is an important restriction. Custom pricing allows businesses to buy the complete edition of the software at a reduced cost.

WordPress.com Statistics is the fifth point to mention.

The WordPress.com Stats plugin from Jetpack, which can be accessed inside your WordPress dashboard, not only provides fast data on your website traffic at a glance but also acts as a free WordPress Analytics plugin for your website. It does not offer a complete picture of your traffic data on your WordPress dashboard, but it does provide a basic overview of your traffic statistics.

WordPress.com Stats is included as a module in the Jetpack plugin, which may be downloaded from the WordPress.org repository. It is necessary to first install Jetpack on your website, then activate the Stats module on your website, and then link your website to the WordPress.com server in order for Jetpack Stats to function correctly (see below).

If you are not currently using any other Jetpack capabilities on your website, this may not be the most appropriate option for your requirements.

Matomo is a web-based analytics tool.

The open source Google Analytics alternative Matomo, previously known as Piwik, is a prominent open source Google Analytics alternative that enables you to monitor user activity on your website with relative ease. Just a few of the features available include event monitoring, goal setting, eCommerce integration, logged-in users, heatmaps, and a/b testing. There are a plethora of others as well.

WordPress and Matomo are both open-source content management systems that may be hosted on a personal computer or in the cloud.

Users’ interactions with your website may be tracked using self-hosted Matomo, which is installed on your server and allows you to monitor user interactions with your website. In order to monitor your website without having to deal with any technical problems, you may want to consider utilising the cloud-hosted version of Matomo, which enables you to bypass the technical stages and begin tracking your website right away without having to install anything on your computer.

Matomo is a free service that may be set up on your own server and used to track web traffic. Cloud-hosted Matomo is priced according on the amount of pageviews tracked across your websites and mobile apps.

Pricing for the cloud-hosted version starts at $7.50 per month for up to five websites with a combined total of 50,000 visits, with no further charges for additional websites.

Parse.ly is a web-based tool that allows you to parse text.

With a straightforward user interface, Parse.ly is an analytics tool that offers you with precise insights into your target audience. Parse.ly is a helpful tool for computer users of all skill levels, from beginners to experts.

There are three products offered by Parse.ly: a content dashboard; an API; and a data pipeline. Each of these products may be bought individually or as part of a package from the company.

You can make more informed choices using Parse.ly’s simplified content dashboard, which gives you a clear view of your website visitors in real time and allows you to track their movements. You may quickly and simply analyse past patterns and make data-driven choices in order to improve the profitability of your organisation.

By using its content-powered APIs, you can build great user experiences that are informed by the behaviour of your target audience. By using their sophisticated recommendation engine, you can quadruple your pageviews and improve the amount of time visitors spend on your site.

You may access 100 percent of your data via their data pipeline, which provides a format that is easy to query and transfer data in.

According to the requirements of your website, they offer you with customised estimates for their goods to consider.

Mixpanel (also known as a mixpanel or a mixer panel)

You may use Mixpanel to gather information on how people engage with your goods, regardless of whether they are accessible through your website or via mobile apps. It may provide you insight into the demographics of your consumers as well as the activities they take on your goods, enabling you to make data-driven choices more quickly and simply than you could otherwise.

Mixpanel offers two distinct kinds of pricing plans: engagement plans and people plans. Engagement plans are more expensive than people plans. You may choose any of them that will work for you in the future as your requirements evolve.

Their people plan allows you to gather data from up to 1000 user profiles totally free of charge with their people plan. Depending on your requirements, you may gather up to 20 million data points each month with the engagement plan, which is included.

Compared to MonsterInsights or Jetpack Stats, MixPanel has the drawback of being more complicated to set up than those two programmes.

Adobe Analytics (version 9)

Web analytics tool produced by Adobe Systems for use on enterprise-level websites, Adobe Analytics is a sophisticated web analytics tool developed by Adobe Systems. By using visualisations, cross-channel marketing capabilities, and sophisticated analytics, you may get a better knowledge of your consumers as well as their interactions with your business.

Client intelligence may also be used to identify your most valuable customer groups, which will enable you to offer better service to your consumers in the future as a result of your efforts.

You may also monitor and analyse user engagement with your mobile applications, which will help you provide better digital experiences across all platforms.

Clicky Analytics is the tenth item on the list.

A prominent Google Analytics competitor, Clicky Analytics, offers real-time data to over 1 million websites, making it the most widely used real-time analytics service. In fact, every single report produced by Clicky is generated in real time and is always up to date with the latest information.

The comprehensive information provided by Clicky includes individual visitors and their actions, average time spent on site (average actions), bounce rate (the percentage of visitors who leave without taking action), campaigns, and many other things.

It is one of the most interesting aspects of Clicky to be able to track and show the locations of visitors on your website in real time. You will be able to observe what your site users are doing in real time rather than just reading reports.

Both a free and a paid membership are available via Clicky. With the free plan, you may track one website for a total of 3000 daily page views, but you won’t be able to access premium features such as heatmaps or uptime monitoring, among other things. In order to access premium features, you’ll need to subscribe to a Pro membership, which costs $9.99 per month. In order to use this feature, you’ll need to subscribe to the Pro Plus plan, which costs $14.99 per month and includes heatmaps and uptime monitoring.

Crazy Egg (number 11)

The use of website analytics tools, such as Crazy Egg, enables you to see what is working on your website and what isn’t, allowing you to improve the overall effectiveness of your website. This analytics tool, which makes use of heat mapping, helps you in gaining a better knowledge of how users interact with your site and its pages.

In addition to providing visual reports and individual session recordings, Crazy Egg also provides insights into your customers’ journeys, including their origin, destination, and point of frustration. This information can be used to improve the usability of your site by making design changes that are both visually appealing and functional.

There is also a function known as A/B testing, which is exclusive to this company. With Crazy Egg A/B testing, you can be certain that you’ve selected the most effective colours, content placement, text, and pictures for your website in order to improve conversions and revenue. If you need to make any adjustments, the editor on Crazy Egg makes it easy to do so without losing your place in the storey.

The company offers a free trial period, and its price options vary from $24 per month to $249 per month, depending on the plan chosen.

Statcounter is number 12 on the list.

Website analytics is made easy with the help of the website analytics application Statcounter, which is trusted by more than 2 million websites. With the assistance of the Statcounter plugin, you may connect your website to the cloud-based website stats counter service offered by Statcounter. You will get basic website statistics like as pageviews, session durations (the amount of time people spend on your site), visitors (including first-time visitors), and other information from Google.

As well as providing useful features such as the option to add descriptive information about your visitors in order to better monitor them, Statcounter also provides visitor notifications, which tell you when a particular visitor returns to your site, among other things.

Certain of the more sophisticated capabilities available in other website analytics solutions on our list, such as affiliate link tracking, event tracking, and other similar features and functionality, are not included in this website analytics solution, which makes it a less attractive option for some users.

If your website gets less than 250,000 page visits each month, you may utilise Statcounter for no additional charge. Depending on your monthly page views, you may be required to switch to a premium plan, which may range in price from $9 per month to $399 per month depending on your needs and budget.

Woopra is number thirteen.

Woopra is an analytics tool intended for product, marketing, sales, and support teams that allows them to monitor the complete customer experience from beginning to end on a WordPress-based website.

This web analytics tool and WordPress plugin are focused on monitoring users down to the individual level, and they provide data for customer journeys, customer trends, retention, segmentation, and other metrics that are essential to online companies, such as conversion rates. Additionally, Woopra provides triggers, which enable you to take real-time action in response to user behaviour.

Both free and paid options are available; the most costly of them is the paid pro plan, which begins at $999 a month and goes up from there.

Identify which of the following is the most effective WordPress analytics tool.

Your needs and tastes play a significant role in determining which WordPress analytics plugin is the most appropriate.

When it comes to monitoring websites, each website tracking service takes a somewhat different approach than the others. First and foremost, it is critical to determine which analytics solution is the greatest match for your needs before making a product selection.

Because it includes capabilities such as event monitoring, eCommerce tracking, affiliate link tracking, form tracking, and other features, Google Analytics coupled with MonsterInsights is the most effective option for the vast majority of websites.

Comparing MonsterInsights to other WordPress analytics plugins such as WordPress.com Stats, you will discover that it is much better in every aspect. Along with being much more thorough, it offers you with attractive reports inside your WordPress dashboard, enabling you to examine your most critical data in a single, easily digestible view.

If you wish to perform one or more of the following tasks, MonsterInsights is the most effective option for you:

Important analytics data may be found in your WordPress dashboard, which you can customise.

Additional Google Analytics capabilities, such as eCommerce tracking, may be discovered without having to go through any complex setup processes.

However, you only have a limited amount of money to spend on unblocking sophisticated user tracking features.

When it comes to tracking onsite events for websites and mobile applications, the Heap platform, on the other hand, may be the ideal option for people who don’t want to rely on third-party plugins.

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